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Owen Xu
Portrait of Owen Xu
ABOUT ME

Owen Xu

Cheng Shiang Insurance Broker Co., Ltd.

Most people come to me already holding a stack of policies — no one ever properly explained what they cover. What I do is simple: help you understand first, then help you decide whether anything needs to change.

  • Insurance broker, not tied to any single insurer
  • Licensed life insurance and investment-linked insurance solicitor
  • Services: policy checkup, insurance planning, claims support
  • Online or in person
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MY ONE WORKING PRINCIPLE

Whatever is within my power, I see it through

01

At first, insurance meant nothing to me

Mine wasn't a comfortable household. Growing up, the answer to what I wanted was usually "we can't afford it"; later, my university tuition was borrowed, loan by loan.

Back then insurance meant nothing to me — I only knew money had to be stretched. It took me a long time to see it: not daring to think about "what if" is itself a kind of being unprotected.

02

I stumbled into this industry

I came across Cheng Shiang at university. I had no strong feelings about the job at first — it just seemed like something you could do well at if you worked at it, and there was a free drink at the talk, so I went.

Not long after I started, the manager training me left for military service and vanished. I sat in the office on my own, not really knowing what I was supposed to do.

Then I met my current manager, and finally someone brought me up to speed. That first year I had almost nothing to show for it — no network, and I still didn't know how to talk to people about this.

03

The turning point: a client hurt by mis-selling

In my second year I earned the investment-linked insurance licence and started reviewing policies for people around me. Around then I met a client whose policies were nothing like what he thought he had bought. I sat with him, laid out every one, and worked through them item by item.

After that, the way I work changed: think about what this person needs first, then what I can offer. Reverse the order, and the whole job becomes something different.

Since then, I'd rather have fewer clients.

A CASE I'VE NEVER FORGOTTEN

A few years ago, two young brothers found me through a friend. After their father passed away, they had been led into policies far beyond their means. The premiums kept mounting, and when they tried to get help, there was nowhere to turn.

I sat with them and went through every policy until they understood it, organized all the documents, and walked with them through a long process of complaints and negotiation.

The outcome wasn't perfect — some losses couldn't be recovered. But together we re-inventoried their assets, built a diversified long-term plan, and every month I put together a progress report for them.

From “no idea what we bought” to “knowing every bit of our coverage” — that is the work I want to do.

This account has been de-identified and contains no information that could identify the individuals involved.

So this is how I work

Not rules — three principles left over from having walked it once myself.

01

Checkup first, planning second

Until I've seen what you already own, I won't recommend anything. The conclusion may be “nothing needs to change” — and that's what I'll tell you.

02

Claims: with you to the end

From reading terms and preparing documents to the back-and-forth with the insurer, I walk the whole way. I won't hand you a form midway and leave you to it.

03

Regular reviews

Life stages change, and coverage should follow. Buying isn't the end — it's the start.

A broker, not a salesperson

An insurance broker isn't tied to any single insurer and can compare products across companies. My position is on your side of the table — choosing for you, not selling for a company.

All three are verifiable — and the originals are right here.

Life Insurance Agent

The Life Insurance Association of the R.O.C.

No. 02200 · 2025.02.15

Investment-linked Insurance Agent

The Life Insurance Association of the R.O.C.

No. 2603110854 · 2026.03.15

Financial Markets & Professional Ethics

The Life Insurance Association of the R.O.C.

No. 9511402443 · valid through 2030.02.21

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